Most healthcare organizations jumped into telehealth in earnest during the Covid-19 health crisis — not to revolutionize care delivery, but rather to continue to serve the patient population during the highly contagious and deadly pandemic. But even before Covid, [...]

In last week’s article, I posed the question: How Mature is Your Telehealth Program? In today's Telehealth Tuesday column I’ll dive deeper into the first four levels of telehealth maturity: from chaotic to emerging to coordinated to supported. [...]

While Telehealth has been around since the mid 1990s, albeit mostly in academic medical centers, an overnight adoption of telehealth across virtually all specialties and with numerous modalities was brought on by the Covid-19 health crisis in 2020. While [...]

Many of us, mostly in college, have come across the framework of Maslow’s hierarchy of needs. To reach the highest level, the level of self-actualization, people first need to have some of their basic (physiological) needs met, such as [...]

Over the past years, telehealth has proven itself to be a viable approach to delivering care safely and effectively in many cases, under many circumstances. While telehealth will never replace 100% of in-person care, we can and we should [...]

Marketing Your Telehealth Services to Your CommunityGood marketing is about understanding customers’ needs and offering solutions and services to satisfy their needs in a way that resonates with them.In essence, though Marketing is first and foremost a strategy. Marketing itself [...]