In November 2023, Telehealth Tuesday’s focus was squarely on guidance on how to get more use out of telehealth.

In the 3rd article of the month I shared my ambitious vision of delivering 100% telehealth: that telehealth is used every time it’s desirable and appropriate.

However, to achieve that vision (some call it a dream), first, clinicians need to be guided to use telehealth well, which sets enables the most effective of the three telehealth marketing tactics.

I wrapped up the month with a reminder that in order to achieve extraordinary telehealth, just like personal self-actualization, we first need to meet key basic needs and key psychological needs, as proposed by Maslow’s Hierarchy of Needs.

Enjoy your readings!

P.S.: What Telehealth challenge would you like me to tackle next? Send me a quick email to let me know.

Connect with Christian

Guiding Clinicians to Use Telehealth Well

The best telehealth investment is in guiding clinicians to do telehealth well by creating awareness, desire, knowledge, skill and providing reinforcement. Here are some tactics on how to do that.

The 3 Most Effective Telehealth Marketing Tactics

“Build it and they will come” is no longer sufficient to increase the adoption of telehealth. Here are three fairly simple yet highly cost-effective marketing tactics that you can use to market telehealth to your community. And no, they don’t involve social media.

100% Telehealth is not a Dream

Getting to 100% Telehealth does not mean it’s all virtual. Rather it means that telehealth should be used all of the time when patients desire it, when they have the technical capabilities, and when it’s clinically appropriate. This article provides guidance on how to get there.

Extraordinary Telehealth’s Hierarchy of Needs

The ultimate goal of care optimization is to enable clinicians to practice on top of their license so they can focus on delivering extraordinary care. Telehealth is no different and in this article we’re exploring how Maslow’s hierarchy of needs can be applied to telehealth.